Bring your toy brick building experience to the next level! The trans-clear baseplate can create any image or color beneath it. Need a gray baseplate or a green baseplate? It's just a click away. A water scene with a blue building plate? No problem! Building plates with painted images can be replaced by the IdentiToy baseplate with a custom landscape running on a Tablet PC below.

The image that shines through the clear building plate consists of 5 layers of user configurable effects: (1) a video background; (2) a layer of still images; (3) a set of foreground images; (4) a layer of animated effects, and (5) sounds. For example, to create a beach scene, users can place toy brick palm trees, beach huts and toy brick figures in beach apparel on the baseplate. The background scene is then created with a video such as flowing water, seamlessly tileable background images such as sand, a foreground image such as fish, and sounds, such as wave sounds. The baseplate is then placed on the screen for an immersive audio, visual and tactile experience.

IdentiToy - A New Way to Play!